Selling Smarter, Not Harder:
Science-Backed Sales That Actually Work

Let’s Be Honest: It's All About People

Traditional sales tactics are kind of like fax machines—outdated, awkward, and still inexplicably in use. People aren’t fax machines, nor are they calculators.

We make our decisions based on emotion, not logic. Enter: storytelling. The brain loves stories, especially ones that build trust and connection, and stories change minds.
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That’s why our neuroscience-based storytelling method helps your team have conversations that actually work. Better relationships. Better results. And fewer annoying “just circling back” emails.

This Is for You If You...

✔ Sell stuff to other humans
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✔ Support sales but secretly hate small talk
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✔ Lead a sales team that deserves better tools
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✔ Want to build lasting trust with employees and customers
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✔ Have ever thought, "Why won't people just do what I want them to do?"

Not Hype. Science.

Our method is backed by neuroscience and behavioral psychology—not just what “feels” right. We teach your team how to align their sales goals with the way the brain actually processes emotion, information, and trust. No fluff. No filler. Just real results.

Flexible Formats That Fit Your Team

✔ Live or Virtual Workshops – Hands-on, interactive, and shockingly fun

✔ Keynotes – Perfect for sales kickoffs or leadership retreats

✔ Custom Narrative Creation – Tailored messaging built for your market

✔ Modular Learning Tracks – Spread over weeks to build mastery

Don't Take Our Word For It

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“We stopped overwhelming prospects with specs and started inspiring them. Deals closed faster, which led to closing a billion-dollar deal.”
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—VP of Sales, Fortune 10 Tech Company

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“Highest-rated workshop we’ve ever done. Period.”
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–Head of Sales Enablement, Fortune 10 Company

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“10X growth in 10 years—and Arc Innovation was a huge part of it.”
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—CEO, Fortune 100 Healthcare Company

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“Now part of our global sales strategy. The neuroscience lens gave us a real edge.”
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—Director of Sales Enablement, Global Services Enterprise

If you’re interested in transforming your team into storytelling-powered sales
superheroes—minus the capes (unless that’s your thing,) we’ll help you reimagine leading and selling.